Transforming Healthcare Experiences: Crafting a Patient-Centric Digital Journey

The digital landscape continues to rapidly expand, permeating every aspect of our lives, and leading to intensified competition. Being accustomed to digital-first experiences, individuals now anticipate online interactions to be seamless, user-friendly, and tailored to their preferences.

When prospective patients seek a nearby primary care physician, they often encounter cumbersome and time-consuming search processes on health system websites. Recognizing the impact of these trends, Gundersen Health System acknowledged that healthcare is not exempt from the need for exceptional digital experiences. Understanding that a patient's digital encounter forms a crucial part of their care journey, Gundersen aimed to ensure that the initial contact is emotionally supportive and positive.

• Uniting disparate platforms into a single, cohesive access point

• Crafting a patient’s digital experience as part of their care journey

• Securing patients’ digital experiences with the safest platform for Drupal